Blog Archives

I Roll with Volvo

In 1915, a Swedish engineering company set-up shop under the name, Volvo. Latin for ‘I roll’, Volvo began life as the manufacturer of ball bearings, but a lunch nearly a decade later between engineer Gustav Larson and businessman Assar Gabrielsson hatched a plan for a Swedish-built car. The first Volvo car, the OV4, rolled off the production line in 1927, and 90 years later, Volvo has produced more than 18 million cars and SUVs.

Over that time, the Volvo brand has changed how consumers, legislators and the automotive industry think about safety, luxury and design. In an exclusive partnership with Volvo, Motor Media Network publish the I Roll series of books that highlight key model milestones and technical achievements over the brand’s history, including the world-first introduction of the three-point seatbelt.

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MMN LEADING BY EXAMPLE

VIDEO WALLS & AMBIENT MEDIA AIRPORTS NATIONALLY

1.4million store impressions over campaign period

“MMNetwork provided an additional, much valued, content piece and communication channel for us as part of a wider campaign for the launch of the All-New XC90, our most important new product arrival for many years.

The team worked diligently and quickly to brief, creating a bespoke magazine to support the world’s safest luxury SUV, and delivering it to a clearly defined and targeted market. The content was well written, memorable and beautifully produced and it, undoubtedly, contributed to the wider success of the launch campaign.”

Oliver Peagam
Marketing Director
VOLVO CAR AUSTRALIA PTY LTD

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Volvo XC60 Make Parenting Look Easy Guide

Volvo and MMN: Making parenting look easier

Following the success of the Polestar magazine, Volvo Car Australia has once again partnered with MMN to produce a stylish little mini-mag. This time, though, it’s driven by the ever-practical XC60, Volvo’s popular mid-sized crossover.

Titled “The Make Parenting Easy Guide”, the 24-page publication covers everything from how to choose the right family car to vehicle safety for pregnant women, and even tips to ensure that your family driving holiday is safe and hassle-free. Of course, there’s also a section highlighting the superior features of the ultimate car for Australian families – the Volvo XC60.

The magazine will be available at Newslink newsagents nationwide where it will be packaged with select premium publications, and will also be included with all subscription copies of evo Australia.

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Volvo Polestar magazine produced by MMN and evo Australia

Volvo Polestar magazine

Hiding a 258kW turbocharged engine under its sophisticated skin, the S60 Polestar is the quickest, most responsive Volvo ever. To celebrate this, MMN has paired up with the Volvo Car Australia to create a sleek mini-magazine all about the potent sedan’s success, both on the road and on the race track.

Despite its diminutive size, the magazine is crammed with 40 pages of carefully crafted bespoke content supported by gorgeous images and a clean, mature aesthetic.

Inside, readers will find a review of the awesome new S60 Polestar by evo Australia editor Jesse Taylor, plus a chat with an S60 owner about why the car has lured him back to the Swedish badge.

The rest of the magazine, though, is dedicated to Polestar’s other pride and joy: their V8 Supercar. We take a look back at Volvo Polestar Racing’s journey to the 2014 competition, examine their mighty race-ready engine and have exclusive one-on-one chat with their charismatic young-gun driver Scott McLaughlin.

Our friends at Newslink newsagents will be offering the Polestar magazine alongside carefully selected premium publications at outlets around the country. It will also be distributed to all subscribers of MMN’s flagship title, evo Australia.

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